Choose to be epic.

The team at Campos and I partnered with with Toyota and Lifetime Fitness to facilitate and document the journey of Mike and Jenn as they trained for their first triathlon after losing a combined 170 pounds in a 90-day challenge. As well as being fortunate enough to tell their special story, we garnered some pretty good metrics along the way.

Highlights:
182,435,953 Media impressions.
1,804,711 Social media impressions across all partner channels (Lifetime channels, Team Toyota, Sponsors and Partners)
295 Social posts published across twelve weeks utilizing a multi-channel strategy with our partner network.